How do we incentivise cardholders to use their cards’ travel benefits by providing them with a great user experience as they travel?
The greatest card-related revenue generator for card schemes and issuing banks are cross-border transactions. However, there is a limited digital offering in banking applications that manages to offer their customers a helpful product when abroad.
Leading the Product Design team, I was tasked to create an experience that manages to do exactly that. In addition, it needed to be a modular experience that issuing banks can incorporate in their core banking application depending on their capabilities.