Dimitris Kalogirou | Visa Offers Platform
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Visa Offers Platform

About This Project

How do we offer to our banking clients the opportunity to share with their customers Visa’s great offers and benefits?


A white-label app that enhances existing banking apps offers related customer journey. My team and I were tasked to create a cohesive customer experience that captures the cardholders’ needs and translates them into actionable offer redemptions.

Visa FeatureSelect (VFS) is a comprehensive and interactive card benefit management platform that enables issuers to personalize card benefits based on current cardholder needs and spending habits. VFS provides a flexible, Web-based application interface for end-to-end issuer management and cardholder servicing of payment card benefits. This journey needed to be captured in a way that makes sense for the banks to add in their apps but also make sense for the end user.