Leading the regional Product Design team, I was tasked to deliver the first global prototype of Visa’s vision on Digital Banks. This prototype encapsulates best banking practices along with Visa’s innovation on products and User Experience. In-depth user interviews helped us design the best-in-class experience for a 360 digital-only bank.
Today’s customers do not compare financial institutions. They compare experiences. Everything in their digital life is served in real-time, in an easy and seamless way, always based on their smart devices.
Unhappy customers can switch providers in a tap.
There has been a fundamental shift in how banks get business done and that means staying relevant by playing an active part in a customer’s digital life.