Dimitris Kalogirou | HSBC/SABB Design Sprint Workshop
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HSBC/SABB Design Sprint Workshop

About This Project

HSBC/SABB came with the problem statement:

How might Visa help HSBC/SABB customers to demistify travel forex?

After a four days workshop, we produced the final user experience as an MVP to be tested before refinement and go-to-market. Focus groups interviews took place and validated the concept as well as the final design. The product is set to be live in September 2017.

The solution:

Digital prepaid cards integrating with one physical card, instant forex and nearby offers on a global scale.

My responsibilities:

  1. Product conceptualisation
  2. Product business modelling
  3. Design of the final product
  4. Leading the design sprint of the co-creation process
  5. Focus groups interviews
  6. Pitch to HSBC’s MD of Saudi Arabia and other executives of the region