Dimitris Kalogirou | HSBC/SABB Design Sprint Workshop
15871
portfolio_page-template-default,single,single-portfolio_page,postid-15871,ajax_updown,page_not_loaded,,vertical_menu_enabled,side_area_uncovered_from_content,qode-theme-ver-17.2,qode-theme-bridge,disabled_footer_top,qode_header_in_grid,wpb-js-composer js-comp-ver-5.6,vc_responsive

HSBC/SABB Design Sprint Workshop

Date
Category
Design
About This Project

HSBC/SABB came with the problem statement:

How might Visa help HSBC/SABB customers to demistify travel forex?

After a four days workshop, we produced the final user experience as an MVP to be tested before refinement and go-to-market. Focus groups interviews took place and validated the concept as well as the final design. The product is set to be live in September 2017.

The solution:

Digital prepaid cards integrating with one physical card, instant forex and nearby offers on a global scale.

My responsibilities:

  1. Product conceptualisation
  2. Product business modelling
  3. Design of the final product
  4. Leading the design sprint of the co-creation process
  5. Focus groups interviews
  6. Pitch to HSBC’s MD of Saudi Arabia and other executives of the region