August 21, 2016
Design thinking refers to design-specific cognitive activities that designers apply during the process of designing. Unlike analytical thinking, design thinking includes “building up” ideas, with few, or no, limits on breadth during a “brainstorming” phase before moving to prototyping and learning stage.
One of my responsibilities at VISA is to lead the design thinking workshops for VISA’s clients across the CEMEA region and fast-track the best ideas from concept through prototype, pilot and into commercialisation.
Covering the financial sector, airlines and the retail industry we start the workshops by landscaping businesses and industries before we move to the ideation phase. Finally we enter the prototype phase where the ideas become tangible products and where my responsibilities stretch also to ensure the user experience and creative output of all prototypes is best in class.
At the end of the 5 day intense workshop the client has an elevator pitch, a product presentation, a product video and a product prototype along with testing validation by real users.