June 29, 2017
How might we better provide information, services and offers to our customers on similar platforms that they use on a daily basis?
This was an intense workshop focusing around chatbots and why chatbots in some industries are more successful than others. Best practices were taken into account and a new banking experience emerged. Two prototypes were created. One for the already existing banking app of Alfa. The second one was a prototype running live on FaceBook Messenger. All in 4 days.
A chatbot with actionable buttons instead of endless chat replies. Categorisation of information to meet the needs of affluent segment clients. Two taps rule to all information destinations.